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Horwath HTL Strategic Advice
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Horwath HTL offers advice on transactions that helps to translate professional advice into real results.

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Corporate Strategic Advice

The global hospitality industry is fast moving and situations can change quickly, here today and gone tomorrow.

The challenge for any executive team is how to manage that change, and achieve the growth that your investors and shareholders are clamoring for. Your success will come down to whether or not you have identified a clear path, and correctly allocated the right resources at the right time to execute the plan; no easy task when you are also running a business.

At Horwath HTL, we have both the insight into specific tourism and hospitality trends and the corporate understanding to guide you through this process. Our network of specialized experts around the world we can tackle all aspects of corporate strategy.

We can shape a tourism value chain through tourism strategies and master plans of a country or a region, to an individual city or a destination. We have also worked on the planning and development of thousands of individual development projects around the world. That gives as a strong position to support our Clients through our value driven approach resulting in successful and long-term partnerships.

Our corporate services include:

  • Growth strategy
  • Market strategy
  • Investment strategy
  • Strategic business plans and reviews
  • Strategic and operational restructuring
  • Human Resources management
  • Transactional support services

Marketing and Sales

Customers are more and more demanding, and it is getting even harder to exceed their expectations in an increasingly complex ecosystem. Hospitality has been quickly digitalized, and the pace of the technological and digital revolution is not slowing down. We help our Clients to become customer centric and more agile in the digital space so they can face upcoming challenges before they happen. We go beyond a pure sales and marketing as a service to a strategic level and integrate them across an organization to support the overall corporate strategy.

Our Marketing and Sales services include:

  • Marketing and sales strategy
  • Brand strategy
  • Digital marketing
  • Development of products and services
  • Standard operating procedures (SOPs)
  • Sales and distribution channels management

Success Stories

  • Wellington Convention Centre
    Strategic Advice

    Wellington Convention Centre

    Scope of Work: Wellington City Council commissioned Horwath HTL to prepare indicative operating and financial projections for the proposed Wellington Convention Centre development.

    Project Overview: Council was considering three alternative project schemes on two parcels of land.

    Horwath HTL Solution: Independent market analysis, event projections and financial operation projections.

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    Hutt City Council
    Strategic Advice

    Hutt City Council

    Scope of Work: Hutt City Council engaged Horwath HTL to provide strategic advice, market analysis and financial projections in relation to both the development of a new events centre, the refurbishment of the city’s Town Hall and the development of a hotel.

    Project Overview: A new 4.5 star hotel complex housing 60 studio and one-bedroom apartments and the events centre are currently under development.

    Horwath HTL Solution: We advised council in all aspects of the project, including sourcing a hotel developer investor and event centre leasee.

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